A UK toy manufacturer’s new campaign has parents around the world excited…..
Image from mymakie.com
Bristish Toy manufacturer Makie’s are calling for greater diversity amongst children’t toys to reflect a broader range of children including those who may have disabilities or illness. Over the past few weeks their #toyslikeme campaign has taken the world by storm and has already been been shared by hundreds of parents, reaching an audience of more than 50,000 people.
Using a special 3D printing technique, MakieLab has been able to create a collection of doll sized impairment accessories and aids which they have been able to deliver within just a few days of realising the demand. The MakieLab is also starting a trip of bespoke facial characteristics based on customer requests which they plan to introduce into the Makies Store over the next few weeks.
MakieLab CTO Matthew Wiggins said, “It’s fantastic that our supercharged design and manufacturing process means we can respond to a need that’s not met by traditional toy companies. We’re hoping to make some kids – and their parents! – really happy with these inclusive accessories.”
